Tuesday, August 1, 2017

Fake but True

Along the main walking street of Salzburg, every single shop has its own fanciful, traditional advertising sign: even the most unexpected.
I haven't been much around for tourism, recently. So I can't say if this is simply the sign of a voluntary respect of local traditions or rather a general trend of stylistic appropriation, perpetrated by the modern globally distributed commercial brands, that is affecting other cities with peculiar, unique traits (I'm thinking to Venice, Paris or London for name a few) or the effect of a kind of forced integration to which everything must undergo when entering the Austrian territory.
Still, I prefer much more a sober - even if fake - sign of presence like these to many horrible and intrusive colored billboards seen elsewhere. Is it really so complicate and expensive to prefer a discrete sign to glittering neon and flashing LED?

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